From stomach rolls to bum masks: this week’s fashion trends

The measure

What’s hot and what’s not in fashion this week

Fri 16 Jul 2021 02.00 EDT

Going up

Heart of glass… Photograph: Shutterstock

The Deuxmoi effect The new Gossip Girl is an IG influencer who takes anonymous tips from DMs.

Stomach rolls Currently seen in M&S’s beautifully realistic (and skin tone-inclusive) new underwear campaign. More, please.

Horror-core Debbie Harry’s blood-red “Psycho” dress is our summer goth inspo.

80s gymwear Pangaia’s new candy-coloured collection makes modern athleisure look a little bit joyless.

The beach But make it fashion. See the Prada, Grace Wales Bonner, Rick Owens and Burberry shows.

Going down

Weather app chat British obsession is reaching mind-boggling levels.

Hot Girl Summer Love the sentiment but the phrase is so overused it has jumped the shark.

‘Dump’ The new social media shortening of “photo dump”. Sounds a bit gross, tbh..

Body brushing It’s now all about the bum mask. Yes, you read that right. Apparently, they “nourish, soften and reduce fine lines”.

Dog-fluencers Squirrels are now fashion’s animal of choice. One features in JW Anderson’s new collection.

Euro 2020 A weekend without it. Sad times.

Rapper Megan Thee Stallion. Photograph: Getty Images












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