What’s hot and what’s not in fashion this week
Fri 16 Jul 2021 02.00 EDT
Going up
The Deuxmoi effect The new Gossip Girl is an IG influencer who takes anonymous tips from DMs.
Stomach rolls Currently seen in M&S’s beautifully realistic (and skin tone-inclusive) new underwear campaign. More, please.
Horror-core Debbie Harry’s blood-red “Psycho” dress is our summer goth inspo.
80s gymwear Pangaia’s new candy-coloured collection makes modern athleisure look a little bit joyless.
The beach But make it fashion. See the Prada, Grace Wales Bonner, Rick Owens and Burberry shows.
Going down
Weather app chat British obsession is reaching mind-boggling levels.
Hot Girl Summer Love the sentiment but the phrase is so overused it has jumped the shark.
‘Dump’ The new social media shortening of “photo dump”. Sounds a bit gross, tbh..
Body brushing It’s now all about the bum mask. Yes, you read that right. Apparently, they “nourish, soften and reduce fine lines”.
Dog-fluencers Squirrels are now fashion’s animal of choice. One features in JW Anderson’s new collection.
Euro 2020 A weekend without it. Sad times.
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