Hightouch is a SaaS service that helps businesses sync their customer data across sales and marketing tools based in San Francisco, CA.
Hightouch was funded $12.1 million led by Amplify Partners with contribution from latest investor Bain Capital Ventures and come back investors Afore Capital and Y Combinator. In addition of angel investors such as the founders and CEOs of companies.
The company will apply the new financing to reinforce product growth and innovations that will allow fewer technical business teams to control the power of data in the tools they use daily.
Hightouch established on the idea that every business team—sales, marketing, support, success—needs pertinent, correct, and real-time customer data in the software they use to talk to customers, including CRM, email, and support service.
The data warehouse becomes the source of integrity for all information across a company. Still, the story usually ends there because tooling focused on getting data into the warehouse rather than out.
The data warehouse was always the slow, low-cost datastore that served as a backup for all information over the company. It gives companies security that they do not overlooked information, and it is constantly save.
At present, that data warehouses have gotten faster thanks to products like Snowflake and BigQuery. As a result, companies are beginning to notice they can include the data warehouse as part of their operational workflow.
Kashish Gupta, co-founder of Hightouch said, their vision is to make data accessible and valuable to everyone. Rapid growth is a vital sign that all teams, not just data teams, have an appetite for using warehouse data to power the entire customer data stack. They’re excited to continue to build tools that help every team deliver better experiences to their customers, whether B2B or B2C.
Lenny Pruss, the general partner at Amplify Ventures, said that the cloud data warehouse had become the source of truth for organizations’ data. As a result, they’ve seen an enormous market opportunity appear for a new set of tools that help operationalize and extract value from that data. So to decide to partner with Hightouch was easy. They are convince by their category-defining product, expansive vision, and the quality service of the team.
By: K. Tagura
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